Knapp,Duane E <br/><br/>
The brandmindset/ 
Duane E.Knapp 
 - New Delhi :  Tata McGraw-Hill Education,  2003 
 - xxiii,277p. :  ill.;  23cm. 
<br/><br/> Incl. index. 
<br/><br/>Incl. bib. ref. 
<br/><br/><label>ISBN: </label>0070584842(pbk)  Rs.250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Brand name products<br/>Cousumer's preferences<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8343