TY  - BOOK
AU  - Muhammad Mohsin
TI  - Encyclopaedia of brand euity management
SN  - 8183188944(Set)
U1  - 658.8343 22
PY  - 2009///
CY  - Mumbai
PB  - Himalaya Pub. House
KW  - Brand name products
KW  - Customer equity
N1  - Includes bibliographical references; v.1. -vii, 304p. -v.2. -ix, 296p. -v.3.-vii, 320p
ER  -