Encyclopaedia of brand euity management/ 
edited by Muhammad Mohsin 
 - Mumbai :  Himalaya Pub. House,  2009 
 - 3v.;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/>v.1. -vii, 304p. -v.2. -ix, 296p. -v.3.-vii, 320p. 
<br/><br/><label>ISBN: </label>8183188944(Set)  Rs.3150.00(3 vol.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer equity
<br/><br/><label>Dewey Class. No.: </label>658.8343