TY  - BOOK
AU  - Mahajan,Gautam
TI  - Customer value investment: formula for sustained business success
SN  - 9788178297675 (pbk)
U1  - 658.812 2
PY  - 2008///
CY  - New Delhi
PB  - Response
KW  - Customer services
KW  - Customer relations
KW  - Relationship marketing
N1  - Includes  index
ER  -