Mahajan, Gautam <br/><br/>
Customer value investment :  formula for sustained business success/ 
Gautam Mahajan 
 - New Delhi :  Response,  2008 
 - xix, 187 p.;  22 cm. 
<br/><br/>Includes  index 
<br/><br/><label>ISBN: </label>9788178297675 (pbk)  Rs.295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Customer relations<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812