TY  - BOOK
AU  - Gunelius,Susan
TI  - Harry Potter: the story of a global business phenomenon
SN  - 0230203235
U1  - 658.812 22
PY  - 2008///
CY  - Basingstoke, Hampshire, Eng.
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Potter, Harry (Fictitious character)
N1  - Includes bibliographical references and index
ER  -