Gunelius, Susan <br/><br/>
Harry Potter :  the story of a global business phenomenon/ 
Susan Gunelius 
 - Basingstoke, Hampshire, Eng. :  Palgrave Macmillan,  c2008 
 - xix, 194 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0230203235  £25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Potter, Harry (Fictitious character)
<br/><br/><label>Dewey Class. No.: </label>658.812