Wymer, Walter
Nonprofit marketing : marketing management for charitable and nongovernmental organizations/
Walter Wymer, Jr., Patricia Knowles, Roger Gomes
- Thousand Oaks, Calif. : SAGE, 2006
- x, 370 p.; 24 cm.
Includes bibliographical references and index
1412909236 $ 79.95
Nonprofit organizations--Marketing
658.8