TY  - BOOK
AU  - Nunes,Paul
AU  - Johnson,Brian
TI  - Mass affluence: seven new rules of marketting to today`s consumer
SN  - 1591391962
U1  - 658.8 22
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - U.S
KW  - Affluent consumers
KW  - Consumers
KW  - Consumer behavior
KW  - Product management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -