Mass affluence : seven new rules of marketting to today`s consumer - Nunes, Paul, 1963-; Johnson, Brian 1960- (Boston, Mass. : Harvard Business School Press, 2004)
Includes bibliographical references and index
Keywords: Marketing -- U.S.; Affluent consumers -- U.S.; Consumers -- U.S.; Consumer behavior -- U.S.; Product management -- U.S.; Consumer satisfaction -- U.S.