Nunes, Paul,  1963- <br/><br/>
Mass affluence :  seven new rules of marketting to today`s consumer/ 
Paul Nunes, Brian Johnson 
 - Boston, Mass. :  Harvard Business School Press,  2004 
 - xvii, 269 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591391962  $ 29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--U.S.<br/>Affluent consumers--U.S.<br/>Consumers--U.S.<br/>Consumer behavior--U.S.<br/>Product management--U.S.<br/>Consumer satisfaction--U.S.
<br/><br/><label>Dewey Class. No.: </label>658.8