TY  - BOOK
AU  - Lynn,Gary S.
AU  - Reilly,Richard R
TI  - Blockbuster: the five keys to developing great new products
SN  - 0060084731
U1  - 658.575 22
PY  - 2002///
CY  - New York
PB  - Harper Collins
KW  - New products
N1  - Includes bibliographical references and index
ER  -