TY  - BOOK
AU  - Higgins,Denis
TI  - The art of writing advertising
SN  - 0070590303(pbk.)
U1  - 659.1 22
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Advertising
KW  - Advertising copy
KW  - Advertising executives
KW  - Interview
ER  -