Higgins, Denis <br/><br/>
The art of writing advertising/ 
interviewed by Denis Higgins; conversations with William Bernbach ... [et al.] 
 - New Delhi :  Tata McGraw-Hill Education,  c2004 
 - 125 p. :  ill., ports.;  23 cm. 
<br/><br/><label>ISBN: </label>0070590303(pbk.)  Rs.155.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising copy<br/>Advertising executives--Interview
<br/><br/><label>Dewey Class. No.: </label>659.1