TY  - BOOK
AU  - Evans,Robin B.
TI  - Production and creativity in advertising
SN  - 8185614601(pbk)
U1  - 659.1 22
PY  - 1992///
CY  - Allahabad
PB  - Wheeler Pub.
KW  - Advertising
KW  - Television advertising
N1  - Glossary : p. 206-214; Includes bibliographical references and index
ER  -