Evans, Robin B. <br/><br/>
Production and creativity in advertising/ 
Robin B. Evans 
 - Allahabad :  Wheeler Pub.,  1992 
 - xiv, [1], 223 p. [7] leaves of plates :  ill.;  23 cm. 
<br/><br/>Glossary : p. 206-214 Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8185614601(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Television advertising
<br/><br/><label>Dewey Class. No.: </label>659.1