TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 9780070667662(pbk)
U1  - 659.1 22
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -