Arens, William F. <br/><br/>
Contemporary advertising/ 
William F. Arens 
 - 10th ed. 
 - New Delhi :  Tata McGraw-Hill Education,  c2008 
 - 1v. (various pagings) :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070667662(pbk)  Rs.450.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1