TY  - BOOK
AU  - Sumathi,S.
AU  - Saravanavel,P.
TI  - Marketing research and consumer behaviour
SN  - 8125914765 (pbk)
U1  - 658.8342 22
PY  - 2003///
CY  - New Delhi
PB  - Vikas Pub. House
KW  - Consumer behavior
KW  - Marketing research
ER  -