Sumathi, S. <br/><br/>
Marketing research and consumer behaviour/ 
S. Sumathi, P. Saravanavel 
 - New Delhi :  Vikas Pub. House,  c2003 
 - xvi, 761p.;  22 cm. 
<br/><br/><label>ISBN: </label>8125914765 (pbk)  Rs. 230/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342