TY  - BOOK
AU  - Shanmugasundaram,S.
TI  - Customer relationship management: modern trends and perspectives
SN  - 9788120333260 (pbk.)
U1  - 658.812 2
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -