Customer relationship management :  modern trends and perspectives/ 
ed. S. Shanmugasundaram 
 - New Delhi :  Prentice-Hall,  2008 
 - xix, 276 p. :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120333260 (pbk.)  Rs.250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management
<br/><br/><label>Dewey Class. No.: </label>658.812