TY  - BOOK
AU  - Murphy,J.A.
TI  - Converting customer value: from retention to profit
SN  - 0470016345
U1  - 658.812 22
PY  - 2006///
CY  - West Success, Eng.
PB  - John Wiley
KW  - Customer relations
KW  - Management
KW  - Business planning
KW  - Relationship marketing
N1  - Includes index; Bibliography : p. 373-380
ER  -