Converting customer value :  from retention to profit/ 
J.A. Murphy ...[et al.] 
 - West Success, Eng. :  John Wiley,  c 2006 
 - xxxviii, 388 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography : p. 373-380 
<br/><br/><label>ISBN: </label>0470016345  $ 47.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Business planning<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812