TY  - BOOK
AU  - Johansen,Jon Ivar
TI  - Beyond loyalty: the nest generation of strategic customer relationship management
SN  - 8120329384(pbk.)
U1  - 658.812 22
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Customer relations
KW  - Customer services
KW  - Marketing
KW  - Management
KW  - Relationship marketing
N1  - Includes bibliographical references
ER  -