Beyond loyalty :  the nest generation of strategic customer relationship management/ 
Chenet, Pierre, Jon Ivar Johansen 
 - New Delhi :  Prentice-Hall,  c2006 
 - ix, 110 p.;  22 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>8120329384(pbk.)  Rs.125.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Customer services<br/>Marketing--Management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812