TY  - SER
AU  - Moore,Karl
AU  - Pareek,Niketh
TI  - Marketing: the basics
SN  - 0415380804
U1  - 658.8 22
PY  - 2006///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Marketing executives
N1  - Glossary: p. 204 - 214; Includes bibliographical references and index
ER  -