Moore, Karl <br/><br/>
Marketing :  the basics/ 
Karl Moore and Niketh Pareek 
 - London :  Routledge,  2006 
 - viii, 220 p. :  ill.;  21 cm. 
<br/><br/> Glossary: p. 204 - 214 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415380804  £ 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing research<br/>Marketing executives
<br/><br/><label>Dewey Class. No.: </label>658.8