TY  - BOOK
AU  - Moeller,Leslie H.
AU  - Landry,Edward C.
AU  - Kinni,Theodore B.
TI  - The four pillars of profit-driven marketing: how to maximize creativity, accountability and ROI
SN  - 9780070147010
U1  - 658.8 22
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Communication in marketing
KW  - Rate of return
KW  - Profit
N1  - Includes bibliographical references and index
ER  -