Moeller, Leslie H.  1961- <br/><br/>
The four pillars of profit-driven marketing :  how to maximize creativity, accountability and ROI/ 
Leslie H. Moeller  and Edward C. Landry with Theodore Kinni 
 - New Delhi :  Tata McGraw-Hill Education,  2009 
 - vii, 232 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070147010  Rs.525.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Communication in marketing<br/>Rate of return<br/>Profit
<br/><br/><label>Dewey Class. No.: </label>658.8