TY  - BOOK
AU  - McMurtry,Jeanette Maw
TI  - Big business marketing for small business budgets
SN  - 007059709X(pbk.)
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Small business
N1  - Includes bibliographical references and index
ER  -