McMurtry, Jeanette Maw <br/><br/>
Big business marketing for small business budgets/ 
Jeanette Maw McMurtry 
 - New Delhi :  Tata McGraw-Hill Education,  c2003 
 - xiv,  304 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>007059709X(pbk.)  Rs.250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Small business--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8