TY - BOOK AU - McConnell,Ben AU - Huba,Jackie TI - Creating customer evangelists: how loyal customers become a volunteer sales force SN - 0793155614 U1 - 658.8 22 PY - 2003/// CY - Chicago PB - Dearborn Trade Pub. KW - Customers relations KW - Relationship marketing N1 - Includes bibliographical references and index ER -