McConnell, Ben. Creating customer evangelists : how loyal customers become a volunteer sales force/ Ben McConnell, Jackie Huba. - Chicago : Dearborn Trade Pub., 2003. - x,214 p. : ill.; 24 cm. Includes bibliographical references and index. ISBN: 0793155614 $ 25.00 Subjects--Topical Terms: Customers relationsRelationship marketing Dewey Class. No.: 658.8