Kerber, Ronald L. <br/><br/>
Strategic product creation :  deliver customer satisfaction from every level of your company/ 
Ronald L. Kerber and Timothy M. Laseter with Max Russell 
 - New Delhi :  Tata McGraw-Hill Education,  2007 
 - xviii, 318 p. :  ill.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780070659193  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Production engineering<br/>Customer services--Quality control
<br/><br/><label>Dewey Class. No.: </label>658.575