TY  - BOOK
AU  - Nichols,David
TI  - Brands & gaming: the computer gaming phenomenon and its impact on brands and businesses
SN  - 1403998973
U1  - 794.8 22
PY  - 2006///
CY  - Basingstoke, Hampshire, Eng.
PB  - Palgrave Macmillan
KW  - Electronic games industry
KW  - Computer games
KW  - Product management
N1  - Includes bibliographical references and index; Glossary: p. 143 -158
ER  -