Brands & gaming :  the computer gaming phenomenon and its impact on brands and businesses/ 
David Nichols . . . [et al] 
 - Basingstoke, Hampshire, Eng. :  Palgrave Macmillan,  2006 
 - viii, 168 p. :  ill.,ports;  24 cm. 
<br/><br/>Includes bibliographical references and index Glossary: p. 143 -158 
<br/><br/><label>ISBN: </label>1403998973  £ 25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic games industry<br/>Computer games<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>794.8