Jothi, V. N. <br/><br/>
Consumer behaviour/ 
V. N. Jothi, P. Gopu 
 - Kanchipuram :  Kakkan Pub.,  2007 
 - [7], 152 p. :  ill.;  20 cm. 
<br/><br/>Bibliography: p.[149 -152] 
<br/><br/><label>ISBN: </label> Rs.250.00 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--India
<br/><br/><label>Dewey Class. No.: </label>658.8342