TY  - BOOK
AU  - Shapiro,Stanley J.
AU  - Tagare,G.V.
AU  - Shultz,Clifford J.
TI  - Macromarketing - a global focus: marketing systems, societal development, equity & poverty
SN  - 9781848607040
U1  - 658.8 22
PY  - 2009///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Marketing
KW  - Social aspects
KW  - Moral and ethical aspects
N1  - Includes bibliographical references; v.1. liv, 381 p. - v.2. vi, 416 p. - v.3. vi, 416 p. - v.4. vi, 402 p
ER  -