Macromarketing - a global focus : marketing systems, societal development, equity & poverty - Shapiro, Stanley J.; Tagare, G. V. (Ganesh Vasudeo), 1911-; Shultz, Clifford J. (Los Angeles, Calif. : SAGE, 2009)
v.1. liv, 381 p. - v.2. vi, 416 p. - v.3. vi, 416 p. - v.4. vi, 402 p.
Includes bibliographical references
Keywords: Marketing; Marketing -- Social aspects; Marketing -- Moral and ethical aspects