Macromarketing - a global focus : marketing systems, societal development, equity & poverty/ edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II - Los Angeles, Calif. : SAGE, 2009 - 4v. : ill.; 24 cm. - SAGE library in marketing .

Includes bibliographical references

v.1. liv, 381 p. - v.2. vi, 416 p. - v.3. vi, 416 p. - v.4. vi, 402 p.

9781848607040 £575.00 (set of 4 vols.)


Marketing
Marketing--Social aspects
Marketing--Moral and ethical aspects

658.8