Macromarketing - a global focus : marketing systems, societal development, equity & poverty/
edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II
- Los Angeles, Calif. : SAGE, 2009
- 4v. : ill.; 24 cm.
- SAGE library in marketing .
Includes bibliographical references
v.1. liv, 381 p. - v.2. vi, 416 p. - v.3. vi, 416 p. - v.4. vi, 402 p.
9781848607040 £575.00 (set of 4 vols.)
Marketing Marketing--Social aspects Marketing--Moral and ethical aspects