TY  - BOOK
AU  - Coleman,Barrie Blake
TI  - Brand names and product dynasties - lessons in retrospect
SN  - 9788189975203 (pbk)
U1  - 658.564 22
PY  - 2007///
CY  - Chennai
PB  - Westland Books
KW  - Packaging
KW  - Design
N1  - The origins, enterprise and  branding rationale behind the naming and promotion of more than two hundred famous brands and products; Includes  index; Bibliography: p. 204-206
ER  -