Coleman, Barrie Blake <br/><br/>
Brand names and product dynasties - lessons in retrospect/ 
Barrie Blake Coleman 
 - Chennai :  Westland Books,  c 2007 
 - 212 p. :  ill.;  22 cm. 
<br/><br/> The origins, enterprise and  branding rationale behind the naming and promotion of more than two hundred famous brands and products  Includes  index 
<br/><br/>Bibliography: p. 204-206 
<br/><br/><label>ISBN: </label>9788189975203 (pbk)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging--Design
<br/><br/><label>Dewey Class. No.: </label>658.564