Argenti, Paul A.

The power of corporate communication : crafting the voice and image of your business/ Paul Argenti, Janis Forman - New Delhi : Tata McGraw-Hill Education, 2003 - vii,296p. : ill.,charts,facsims; 23cm.

Includes bibliographical references and index.

0070582556(pbk) Rs.250.00


Communication in management
Communication in organizations
Corporations--Public relations

658.45