TY  - BOOK
AU  - Jain,J.N.
AU  - P.P.Singh
TI  - Modern marketing of services: principles and techniques
SN  - 8189915258
U1  - 658.8 22
PY  - 2007///
CY  - New Delhi
PB  - Regal
KW  - Service industries
KW  - Marketing
N1  - Includes index; Glossary: p. 450-453
ER  -