Jain, J. N. <br/><br/>
Modern marketing of services :  principles and techniques/ 
J. N. Jain, P. P. Singh; foreword by S. K. Bhatia 
 - New Delhi :  Regal,  2007 
 - xiv, 457 p.;  24cm. 
<br/><br/> Includes index 
<br/><br/>Glossary: p. 450-453 
<br/><br/><label>ISBN: </label>8189915258  Rs. 1450.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8