Heyman, Jay H.  1939 - <br/><br/>
All you need is a good idea! :  how to create marketing message that actually get results/ 
Jay H. Heyman 
 - Hoboken, N.J. :  John Wiley,  c2008 
 - xxix, 236 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470237915  $24.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Small business--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8