TY  - BOOK
AU  - Krishnamurti,Kavita
TI  - Advertising management
SN  - 9788182201972
U1  - 659.1 23
PY  - 2007///
CY  - New Delhi
PB  - Global Vision Pub.
KW  - Communication in marketing
KW  - Marketing research
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -