D'Alessandro, David F. Career warfare : 10 rules for building a successful personal brand and fighting to keep it/ David F. D'Alessandro with Michele Owens. - New Delhi : Tata McGraw-Hill Education, c2004 - viii, 216 p.; 23 cm. Includes index ISBN: 0070587442(pbk.) Rs. 195.00 Subjects--Topical Terms: Career developmentPersonnel management Dewey Class. No.: 658.409