Berman, Barry

Retail management : a strategic approach/ Barry Berman, Joel R. Evans - 10th ed. - New Delhi : Prentice-Hall, 2006 - xxii 682p. : ill.; 28cm.

Glossary: p.645-658 Includes bibliographical references and indexes

8120330420 (pbk) Rs.450.00


Management
Marketing
Strategic planning

658.8702